Apple Computers

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Apple iMac 20 inch 2.4Ghz
Price: $1499.00
Processor: 2.4GHz Intel Core 2 Duo
Memory: 1GB
Storage: 320GB hard drive
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Apple MacBook 13 inch 2.4GHZ White
Price: $1299.00
Processor: 2.4GHz Intel Core 2 Duo
Memory: 2GB memory
Storage: 160GB hard drive
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Apple iMac 20 inch 2.0Ghz
Price: $1199.00
Processor: 2.0GHz Intel Core 2 Duo
Memory: 1GB
Storage: 250GB hard drive
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Apple MacBook 13 inch 2.1GHZ White
Price: $1099.00
Processor: 2.1GHz Intel Core 2 Duo
Memory: 1GB memory
Storage: 120GB hard drive
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Apple Mac Mini 1.83Ghz Combo Drive
Price: $599.00
Processor: 1.83GHz Intel Core 2 Duo
Memory: 1GB
Storage: 80GB hard drive
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Apple Inc. (NASDAQ: AAPL, LSE: ACP, FWB: APC) is an American consumer electronics multinational corporation with worldwide annual sales in its fiscal year 2006 (ending September 30, 2006) of US$19.3 billion. Headquartered in Cupertino, California, Apple develops, sells, and supports a series of personal computers, portable media players, computer software, and computer hardware accessories. The company's best-known products include the Mac line of personal computers, its Mac OS X operating system, and the iPod line of portable media players. For the iPod and its related iTunes software, Apple sells audio books, games, music, music videos, TV shows, and movies in its online iTunes Store.

The company was known as Apple Computer, Inc. for its first 30 years of existence, but dropped "Computer" from its corporate name on January 9, 2007. The name change, which followed Apple's announcement of its new iPhone smart phone and Apple TV digital video system, is representative of the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.

Apple also operates 180 (as of April 2007) retail stores in the United States, Japan, the United Kingdom, Canada, and Italy. The stores carry most of Apple's products as well as many third-party products and offer on-site support and repair for Apple hardware and software. Apple employs over 20,000 permanent and temporary workers worldwide.

For a variety of reasons, ranging from its philosophy of comprehensive aesthetic design to its countercultural, even indie roots, as well as their advertising campaigns, Apple has engendered a distinct reputation in the consumer electronics industry and has cultivated a customer base that is unusually devoted to the company and its brand.

Founded California (April 1, 1976, as Apple Computer, Inc)
Headquarters Cupertino, California
Key people Steve Jobs, CEO & Co-founder
Steve Wozniak, Co-founder
Timothy D. Cook, COO
Peter Oppenheimer, CFO
Philip W. Schiller, SVP Marketing
Jonathan Ive, SVP Industrial Design
Tony Fadell, SVP iPod Division
Ron Johnson, SVP Retail
Sina Tamaddon, SVP Applications
Bertrand Serlet, SVP Software Engineering
Industry Computer hardware
Computer software
Consumer electronics
Products Mac (personal computer series), Mac OS X, Mac OS X Server, iPod, QuickTime, iLife, iWork, Apple Remote Desktop, Xsan, Final Cut Studio, Aperture, Logic Pro, Cinema Display, AirPort, Xserve, Xserve RAID, iPhone, Apple TV
Revenue US$19.3 billion (TTM 1Q2006)
Operating income US$2.12 billion (TTM 1Q2006)
(12.27% operating margin)
Net income US$1.73 billion (TTM 1Q2006)
(9.97% profit margin)
Employees 17,787 full-time; 2,399 temporary (September 30, 2006)

Apple and the enviroment

Environmental protection is a priority for the conservation of precious natural resources and the continued health of our planet. Apple recognizes its responsibility as a global citizen and is continually striving to reduce the environmental impact of the work we do and the products we create.

Apple and the Global Environment
Apple takes pride in its history of innovation and thoughtful design. But technological leadership goes beyond what’s in the box. How we impact the environment is also important to us, and environmental considerations are an integral part of Apple’s business practices. From the earliest stages of product design through manufacturing, use, and recycling, we take care to keep our activities and our products environmentally sound.

Four areas of particular attention are product and packaging design, responsible manufacturing, energy efficiency, and recycling. Each aspect of the design cycle provides significant challenges, yet our efforts in these areas have resulted in some impressive results.

Product design
It all begins here. Reducing the environmental impact of our products starts with the product design phase. Design dictates the quantity of raw materials, type and recylability of materials, energy consumption required for manufacturing and use, and the ease of recycling. For example, our decision to eliminate Cathode Ray Tube (CRT) displays makes our product line much more environmentally friendly. Our flat-panel displays eliminate more than two pounds of lead, consume up to 80% less energy in sleep mode, and weigh half as much as their CRT counterparts.

Apple continually refines its product design to maximize efficiency while minimizing waste, following the requirements of programs such as ENERGY STAR® as well as our own high standards.

Responsible Manufacturing
Apple helps to safeguard the environment — as well as consumers’ safety — by restricting the use of environmentally harmful compounds in our materials and manufacturing processes. For example, our restricted substances program limits the use of heavy metals and ozone depleting substances in our products and manufacturing processes.

Energy efficiency
A device’s greatest environmental impact is often its energy consumption over time. Apple has made great strides in recent years to optimize the energy efficiency of our hardware and created tools, such as the Energy Saver feature in Mac OS X, that allow consumers to manage the power consumption of their computers. Since 2001, all Apple computers and displays have earned the ENERGY STAR® rating.

Apple’s holistic approach to recycling — encompassing a product’s entire lifecycle — includes extensive take-back programs that enable consumers and businesses to dispose of used Apple equipment in an environmentally sound manner. Since our first take-back initiative began in Germany in 1994, we have launched programs in the United States, Canada, Japan, and throughout Europe, diverting over 34 million pounds of electronic equipment from landfills worldwide.

A history of sound practice
Year after year, Apple has set and met important goals to phase out environmentally relevant substances, create recycling programs worldwide and improve energy efficiency. Here are some of the most important milestones in our quest for environmental responsibility:

1990 Apple’s environmental policy released and implemented.
1991 Phase-out of lead in batteries in advance of the 1996 European battery directive.
1992 Phase-out of chlorofluorocarbons (CFCs) in Apple manufacturing, as stipulated in the Montreal Protocol on Substances That Deplete the Ozone Layer.
1992 Founding member of the US EPA ENERGY STAR® program, developed to identify and promote energy efficient computers and monitors.
1994 Phase-out of NiCad batteries.
1994 First voluntary Apple product take-back program initiated in Germany (gradual expansion to other regions).
1995 PVC in packaging materials phased out.
1996 First Apple manufacturing site (Sacramento, CA) ISO 14001 certified.
1997 First Apple products tested for conformity to TCO (Swedish Confederation of Professional Employees) standards.
1999 Introduction of the Apple Product Environmental Specification (APES) files.
1999 Lead and cadmium in cables restricted.
2000 All Apple manufacturing sites ISO 14001 certified worldwide, signifying that Apple has a structured environmental management system (EMS) in place to manage the environmental impact of our operations.
2001 All Apple computers and displays meet applicable ENERGY STAR® requirements. They continue to do so.
2001 Started voluntary phase-out of tetrabisphenol A (TBBA) in all plastic enclosure
parts >25 grams.
2002 Product take-back solutions implemented in the US and Japan.
2002 Roll-out of Apple’s global Regulated Substances Specification.
2002 Signatory of European Union Code of Conduct on Power Supplies, created to encourage manufacturers to design power supplies that minimize energy consumption in off mode.
2002 Founding member of US Federal Energy Management Program (FEMP), which introduced energy efficiency requirements for the off mode of computer products.
2003 Implementation of supplier survey initiative on substance use.
2004 Investigation into halogen-free cable enclosures and printed circuit boards initiated.
2004 Phase-out of substances restricted by the European Restriction of Hazardous Substances (RoHS) initiated.
2005 Implementation of the Apple Supplier Code of Conduct, which governs environmental, health and safety, and human rights issues in Apple’s supply chain.
2006 All Apple products worldwide are compliant with the European Directive on the Restriction of the Use of Certain Hazardous Substances in electronics, also known as the RoHS Directive.

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